The Media Buyer Diploma

05 Jul 2026

290 $

Brief

The "Media Buyer Diploma" focuses on the practical aspects of managing successful advertising campaigns from start to finish, leading to professional proficiency. You will learn how to build an effective advertising plan, create and optimize paid campaigns on Facebook, Instagram, Google, YouTube, TikTok, LinkedIn, Twitter, and Snapchat, with a focus on analyzing results and achieving the best possible return on investment.

Start Date

05 Jul 2026

Lessons

12

Time

48 Hours

Course Level

Beginner

This program is suitable for anyone who wants to master the field of digital advertising, whether they are a marketer, a business owner, or someone looking to build a career in digital media buying.

What will you learn in this diploma?

Develop a comprehensive media plan.
Mastering Meta Ads Manager for Facebook and Instagram.
Preparing and improving Google advertising campaigns.
Ads (LinkedIn - YouTube - X - Snapchat - TikTok).
Understanding the stages of marketing suppression.
Using tracking and analysis tools.

Course Content

Using tracking and analysis tools to read the numbers and improve campaigns.

Understanding the stages of marketing suppression and implementing campaigns that suit each stage.

LinkedIn, YouTube, TikTok, Snapchat, and X (Twitter) Ads - When and Why to Use Each Platform?

Understanding the types of campaigns and setting them up appropriately to attract results.

Mastering Meta Ads Manager for Facebook and Instagram Step by Step.

Learn the steps to build a comprehensive plan that suits your marketing goals.

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Instructors

‏Mahmoud Waleed‏

Performance Media Senior Specialist with 6 years of experience managing and optimizing paid media campaigns across leading agencies including Kijamii, Ingredients, Icon Creations, and The Hub Advertising. Experienced in handling multi-channel performance campaigns and driving measurable results across diverse industries such as Automotive, Banking, E-commerce, Real Estate, and F&B. Skilled in campaign planning, budget allocation, performance analysis, and continuous optimization to maximize RO

Youssef Hassan

Youssef Hassan, a marketing manager and instructor, has been endowed with over 13 years of experience in marketing and digital marketing. Throughout this period, work has been carried out with leading global, Arab, and Egyptian brands, including Ford, Hyper Panda, Panasonic, Ariston, Lincoln, and Burger King, as well as numerous companies across more than 60 diverse sectors.